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Acquire Microcredentials With an Online MBA

 |  1 Min Read

When a marketing manager’s social media expertise becomes obsolete overnight, they need targeted skills fast — not a two-year pause in their career. Winthrop University’s online Master of Business Administration (MBA) program solves this by embedding three microcredentials directly into its program: Business Analytics, Financial Analysis and Leadership in Organizations.

Microcredentials are focused, short-term educational achievements that bridge the gap between existing knowledge and evolving industry demands. Target skill enhancement without abandoning your career for years of additional schooling with a flexible advanced degree program.

What Are Microcredentials?

According to UNESCO (per AACSB), a microcredential is defined as a “certification that focuses on a specific set of learning outcomes in a narrow field of learning.” These targeted certifications allow professionals to quickly gain specialized expertise and demonstrate competencies in emerging areas.

The growth trajectory speaks volumes about their effectiveness. Between 2000 and 2010, the number of microcredentials awarded increased by 151% according to a recent Manhattan Institute report. Unlike traditional degree programs that may take years to update curriculum, microcredentials can adapt to emerging technologies and business practices within months.

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