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Online M.B.A. in Marketing

Get on Track for Careers in Marketing Management

100% Online

12 to 18 Months

36 Credit Hours

$780 per Credit

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Customize Your M.B.A. with the Optional Marketing Concentration

  • Apply By: 08/05/26
  • Start Class: 08/24/26

Accelerate your success in today’s global economy with the online Master of Business Administration in Marketing from Winthrop University. Backed by prestigious AACSB accreditation, this rigorous program equips you with a deep understanding of buyer behavior, sales forecasting and market research through an analytical lens.

This STEM-designated M.B.A. prepares you to thrive in an increasingly digital world. While studying online, you’ll learn from expert educators who provide the same careful instruction and career-aligned coursework offered to students on campus, empowering you to become an innovative marketing leader.

Available in-person and online, our Master of Business Administration program provides options for full-time students and working professionals.

Concentration Details

  • Our online Marketing M.B.A. includes built-in micro-certificates that enhance your resume
  • One of the 5 percent of business programs with accreditation from AACSB International
  • GMAT waivers are available to eligible
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Emerge as a Dynamic Marketing Leader Who Delivers Results

Choosing an optional Marketing concentration adds six credit hours to your M.B.A. experience, and you can graduate in 12 to 18 months. The coursework explores an array of key concepts for marketing leadership, such as global competitiveness, e-commerce, buyer behavior, market research and demand analysis.

Winthrop crafted the online M.B.A. in Marketing program to deliver in-demand expertise backed by credentials that help you stand out as a rising leader. The curriculum includes built-in micro-certificates in Business Analytics, Financial Analysis and Leadership in Organizations, bolstering your qualifications as you get ready for the next phase of your career.

Marketing Concentration Required Courses

This capstone course explores current issues and trends in the rapidly changing arena of marketing, from both a theoretical and practical perspective. Instruction will include a selection of current readings, guest speakers and experiential learning projects that will require students to use concepts and tools learned in previous courses in the program. Creativity practices and innovation strategies will be applied in conjunction with the development of marketing strategies and tactics for an area business. Applied marketing analytics, especially as they relate to digital marketing and trends in social media, will also be covered
The dynamics of leadership explored through theory, organizational learning and group dynamics, in-depth case study, diagnostic tools and self-development.
This course brings an analytical approach to preparing managers for competing in the global marketplace.

Our core courses will equip you with tools for a successful business career. Delve into applied analytics, data management, accounting, marketing and other business topics to set yourself apart as a dynamic, results-driven leader.

View Program Curriculum

What Careers Can I Pursue with an Online M.B.A. in Marketing?

Specializing in marketing is an ideal career choice, as demand for marketing managers is projected to increase at a faster-than-average rate through 2034.1 Complete the online M.B.A. in Marketing program with Winthrop to acquire analytical and strategic skills for leadership roles in this rapidly growing field. Plus, benefit from career guidance from our experienced faculty to succeed in marketing management after graduation.

Marketing Manager $161,030 median annual salary1

Public Relations Manager $138,520 median annual salary2

Project Management Specialist $100,750 median annual salary3

Career Outlook

Explore More Concentrations for Your M.B.A. Degree

Winthrop University provides ways to customize your M.B.A. according to your goals. Review these concentrations to align your skills with the needs of employers in growing fields.

M.B.A.: Strategic Leadership

Explore key concepts in leadership, global competitiveness and human resources management to get on the fast track to executive-level management.

View Program

M.B.A.: Healthcare Management

Develop business expertise tailored to healthcare leadership as you prepare to transform the operations of hospitals and health systems.

View Program

Frequently Asked Questions

Explore our frequently asked questions for in-depth answers. If you don’t find what you’re looking for, reach out to us.

You can contact an enrollment specialist toll-free at 833-257-1704 with questions or request more information today.

Visit the admissions overview page to learn more about the admissions requirements. Requirements will vary in the cases of international students and other situations.

Full-time students enrolled in the M.B.A. program that complete two courses at a time, every seven weeks can earn their degree in as few as 12 months. Part-time and full-time options are available.

It is not required to choose a concentration for the online M.B.A.. However, choosing a concentration may better prepare you for a broader array of professional opportunities. Learn more about this program’s concentrations on our M.B.A. curriculum page.

Some of our M.B.A. concentrations include overlapping coursework. If you complete those requirements first, you may move into a different concentration before finishing the M.B.A. degree. Learn more on our M.B.A. curriculum page.

The 30-credit online M.B.A. program costs $780 per credit hour.

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Sources

  1. Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Advertising, Promotions, and Marketing Managers.” Retrieved October 27, 2025, from https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.
  2. Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Public Relations and Fundraising Managers.” Retrieved October 27, 2025, from https://www.bls.gov/ooh/management/public-relations-managers.htm.
  3. Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Project Management Specialists.” Retrieved October 27, 2025, from https://www.bls.gov/ooh/business-and-financial/project-management-specialists.htm.