Online Master of Arts in Arts Administration

Program time to completion: 2 years

Broaden Your Opportunities in Arts Leadership

This 100% online program prepares individuals interested in contributing to the creative industries as innovative leaders. Through in-depth preparation, these arts leaders learn how to inspire their organizations and their stakeholders, sustain financial support, manage resources, and create innovative strategies that sustain organizations. The optimal student joins the program already possessing administrative experience in non-profit arts organizations and seeks to enhance their effectiveness as an arts administration professional and propel their career to a new level.  

Program Fast Facts


Why Choose Winthrop's Master of Arts in Arts Administration Program?

  • Supportive: Access to a program director and a range of faculty members from both practitioner and academic backgrounds to mentor you throughout the program.
  • Professional: Create a professional development plan focused on leveraging what you have learned to expand and enrich your career advancement opportunities upon graduation.
  • Practical: Complete a culminating capstone project with support from your faculty, the program director and your dedicated capstone advisor.
  • Current: Learn from faculty who currently work in arts administration with specialized expertise in areas such as marketing, law, fundraising, advocacy and leadership.
  • Convenient: Coursework is completed 100% online and designed to fit into the busy schedules of working professionals.

Program Learning Outcomes

In this online arts administration master’s program, you will:

  • Learn key concepts in audience development, marketing, fundraising and financial management and legal principles pertaining to nonprofit arts.
  • Prepare to lead in community engagement in the arts through arts advocacy and arts policy development.
  • Explore topics in equity, diversity and inclusion, ethics, technology and leadership practices as they relate to nonprofit arts administration.
  • Successfully complete a capstone project as a culminating experience.

Ranked 5th among Public Universities in the South and 11th among Regional Universities in the South by U.S. News & World Report.

For more information on the programs learning outcomes visit our curriculum page.

    The Tools to Advance in Arts Administration

    Arts administration remains a dynamic, competitive field with many opportunities for talented leaders. Your master’s in arts administration from Winthrop will qualify you for leadership roles in industries that may include:

    • Arts and cultural center management
    • Arts councils/commissions
    • Arts services programs
    • Communications
    • Cultural tourism
    • Education
    • Heritage and preservation
    • Marketing
    • Museums
    • Nonprofit arts and cultural organizations
    • Performing and visual arts
    • Public art

    Newsletter & Events

    The MAAA program sends out a recurring newsletter where you can receive updates on student news, alumni highlights, and events to help you stay connected to the Winthrop art administration community. Sign up to join the MAAA community today!

    Also, check out our exciting news of two Winthrop graduates who were chosen for fellowships in California. Read more >>

    Find Out More Now!

    Be prepared with the professional skills, creative capabilities, and foundation in ethical leadership you need for success in nonprofit arts environments. For more information about our Arts Administration program, contact Program Director Robert Wildman at, or Winthrop Graduate School Recruiter Hunter Huggins (MA in Arts Administration '22) at

    For admissions, speak with an enrollment counselor toll-free at 833-257-1704 or request more information today.