Online MBA Program: Marketing

Time to Completion: 2 years

Unlock Marketing Management Opportunities

Winthrop University's online MBA program offers a marketing concentration designed for your success in a fast-growing global industry. Through an accredited curriculum, you'll build a strong understanding of buyer behavior and sales forecasting while examining market research through an analytical lens.

Each course is taught by expert educators who provide the same careful instruction and challenging coursework offered to students on campus. You'll also receive advising support and career guidance from faculty who are dedicated to helping you complete your master's degree and succeed in the real world of marketing management.

Online Marketing MBA Program Key Facts and Benefits

  • 36 total credits
  • $780 per credit
  • Fully online courses
  • AACSB-accredited curriculum

Coursework Designed for Marketing Success

The online marketing concentration requires the completion of 36 total credits, which include 30 core credits and nine elective credits for the concentration, one of which must be satisfied within the core coursework. Additionally, you'll also complete micro-certifications embedded within the coursework in Business Analytics, Financial Analysis and Leadership in Organizations.

You'll graduate with an outstanding resume of credentials designed to attract today's employers and prepare you for success in global markets.

Concentration Learning Outcomes

When you complete the online marketing concentration, you will be able to:

  • Devise strong strategies to address organizational situations.
  • Apply quantitative tools, strategies and data for successful decision-making.
  • Develop innovative approaches to change using knowledge of the factors that underlie business issues.
  • Demonstrate natural leadership in organizational situations.
  • Recognize ethical dilemmas and apply ethical frameworks in addressing the consequences of business decisions.
  • Deliver professional, researched business presentations and documents.
  • Create powerful, evidence-based marketing and pricing strategies that drive profits.

Featured Courses

MKTG 581 - Marketing for Global Competitiveness (3 Credits)

This course brings an analytical approach to preparing managers for competing in the global marketplace.

MKTG 681 - Strategic Marketing Seminar - Capstone Course (3 Credits)

This capstone course explores current issues and trends in the rapidly changing arena of marketing, from both a theoretical and practical perspective. Instruction will include a selection of current readings, guest speakers and experiential learning projects that will require students to use concepts and tools learned in previous courses in the program. Creativity practices and innovation strategies will be applied in conjunction with developing marketing strategies and tactics for a local business. Applied marketing analytics, especially as they relate to digital marketing and trends in social media, will also be covered.

MGMT 675 - Leadership Dynamics (3 Credits)

Leadership explored through theory, organizational learning and group dynamics, in-depth case study, diagnostic tools and self-development.

Learn more about the online marketing concentration courses on our curriculum page.

Career Outlook: Online Marketing Concentration

The Bureau of Labor Statistics has reported faster-than-average industry growth for the field of marketing in recent years. In fact, more than 24,000 new jobs for marketing management professionals alone are expected to be created by 2032.1

After completing the MBA program with an online marketing concentration, you'll have the skills to take an analytical, strategic approach to marketing decision-making and thrive in this fast-growing field.

Potential Online Marketing Master's Degree Career Outcomes

  • Marketing manager, $140,040/year2
  • Public relations manager, $129,430/year3
  • Project management specialist, $95,370/year4
  • Top executive, $100,090/year5

Learn more about potential career opportunities for the online Marketing concentration on our career outlook page.

Customize Your Area of Study

In addition to three résumé-building micro-certifications, the online MBA from Winthrop University offers two career-focused concentration options in Strategic Leadership and Marketing.

Strategic Leadership. In the Master of Business Administration in Strategic Leadership, you’ll study topics such as leadership, global competitiveness and human resources management to either switch or further your career to executive-level management.

Frequently Asked Questions

Find answers to commonly asked questions about Winthrop University’s online MBA Marketing degree. Visit our MBA FAQ page for more information.

How do I apply to the online MBA in Marketing degree?

Begin the application process by submitting your application today. To be considered for admission, you'll need:

  • A bachelor’s degree from an accredited institution (prerequisite courses may be needed for applicant with a non-business degree).
  • Minimum GMAT score of 400 (GRE score of 292 may be accepted in lieu of GMAT). GMAT Waiver available for those who qualify.
  • Official transcript(s) from all institutions attended, even if the classes were transferred or if the applicant withdrew from the school.
  • International students must have a course-by-course evaluation of their international coursework completed by an independent evaluation service.

Learn more about our application process at our MBA admissions page.

How many credits are in the online MBA in Marketing degree?

You must complete 36 credit hours to earn the online MBA in Marketing degree. Learn more about the courses required for this program at our MBA curriculum page.

Do I have to pick a concentration in the online MBA?

It is not required to choose a concentration for the online MBA. However, choosing a concentration may better prepare you for a broader array of professional opportunities. Learn more about this program's concentrations at our MBA curriculum page.

Can I move from one concentration into another after program enrollment?

Both MBA concentration options require two of the same courses. When completing these courses first, you may move into a different concentration before completion. Learn more at our MBA curriculum page.

What is the value of a concentration?

The online MBA Marketing concentration allows you to build essential business skills while focusing your study on effective marketing leadership techniques. Learn more about outcomes for this concentration at our MBA career outlook page.

What kind of career can I expect to pursue with the online MBA in Marketing degree?

As a graduate of the online MBA Marketing degree, you'll have the credential for success in roles like director of marketing strategy, director of marketing and public relations, project manager, director of social media and more. Learn more about professional outcomes for this concentration at our MBA career outlook page.

Source & Disclaimer

  1. U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, accessed at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.
  2. U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, accessed at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-5.
  3. U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, accessed at https://www.bls.gov/ooh/management/public-relations-managers.htm#tab-5.
  4. U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, accessed at https://www.bls.gov/ooh/business-and-financial/project-management-specialists.htm.
  5. U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, accessed at https://www.bls.gov/ooh/management/top-executives.htm#tab-5.